A look at search engine penelities what are they.
Cloaking or (Code Swapping)
The Process of submiting one thing to a search engine and displaying something else to the end user is called cloaking or (code swapping).
Sometimes a webpage is optimized for a pirticualar search engine or phrase, and then the page or code is swaped when an end user clicks on a search engine listing.This is done to simply hide the ugly text only page for that is more stylish.
Doorway Pages
Web pages that solely exist for the purpose of ranking well in the search engine results pages (SERPs). They are typically not part of the navigational structure of the website and can only be found if somone happends upon them from a search query.
Keyword Stuffing
Keyword stuffing involves the repeated use of a word or phrase contained in a website in order to increase the page relevency.
Invisible Text
A teachnique where webmaster will use text which is repeatitve use of keywords,which is somwhere on the page usually (at the bottom of the page) and make the colour of the text same as the background of the page so as not to be seen by the average internet user.
Tiny Text
A method of hidding and stuffing words by setting the size of the text small such as 1pt or 2pt.
Page Spoofing/Meta Refresh/Redirection
A process in which page is devloped for a particular keyword or phrase and then some kind of redirection is used so the user cannot see the content of the page.Anyone clicking throught this page from it,s listing in a search engine will be automaticlly redirected to a different page.
Meta Tag Stuffing
A method in which webmasters place high traffic keyword,s in the meta tags of the page that are completly differnt from the content of the page in order to genrate more traffic.
Page Stuffing/Duplicate Pages
Where the same web page will be duplicated or slightly modified and then these variation,s are submited to the search engine.They assume that if the page is successful for a particualar keyword or phrase then all of it,s variation,s can dominate the search engine top listings.
Domain Spamming/Mirror Sites
Involves having the same exact website at different domains.
Linking To Other Sites That Are Under Penelty
This happens more with google and yahoo.Search engines understand that you do not have any control over someone linking to you.However when you link to what a search engine considers a "bad" site, that you do have control over and while it will not always generate a penalty, it can if it is abused.
Generating Pages For The Sole Purpose Of Adsense
In case you do not know, Adsense is a program Google developed for web site owners to allow Google Adwords to appear on their sites and earn a percentage of revenue. Adsense has taken
many qulity and informative sites that were formerly un-profitable and made them profitable. It earns Google profit as well because they have greater number of outlets to display their ads.
The problem is that some people are generating hundereds and sometimes even thousands of useless pages in order to generate more revenue.
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